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eBureau and BlueKai Partnership Provides New Level of Targeting Precision at...
Advertise here with BSABlueKai’s Data Platform™ Selected to Support Availability of eBureau’s Audience Data BELLEVUE, Wash. & ST. CLOUD, Minn. – eBureau, the leading provider of predictive...
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TruSignal Partners With eXelate to Bring High Value Audience Targeting...
Advertise here with BSASAN FRANCISCO & NEW YORK - Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions,...
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Social Mix Media Group Boosts Click-Through Rates by 30% with Predictive...
Advertise here with BSA Social Mix Media Group achieves industry-leading results for e-marketing and social media campaigns SAN FRANCISCO - KXEN, the leading provider of predictive analytics for...
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ExactTarget Acquires iGoDigital to Deepen Web Capabilities, Add Predictive...
Advertise here with BSAAcquisition Extends ExactTarget’s Strength in Cross-Channel Marketing with Advanced Website Solutions, Predictive Analytics to Transform Data Into Personalized Marketing...
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Adobe Unveils Major Innovations in Adobe Analytics
Significant Upgrade Features Predictive Anomaly Detection, Enhanced Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics CHICAGO – DMA Conference — Adobe (NASDAQ: ADBE)...
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Neustar Acquires Aggregate Knowledge
Media Intelligence Platform Enhances Neustar’s Capabilities in Marketing Analytics STERLING, Va. – Neustar, Inc. (NYSE: NSR), a trusted neutral provider of real-time information and analysis, announced...
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Shoppers Migrate to Mobile and Tablets as Brands and Retailers Spend a Record...
Predictive Analytics Enables Targeted, Tailored Campaigns Hampshire, UK – New research from Juniper Research has found that global brand and retail spend on digital marketing activities will reach...
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Genesis Media Announces Content Channels Setting a New Standard for the...
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More NEW YORK – Genesis Media,...
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Genesis Media Unveils Adaptive Formats for Unparalleled Levels of Viewability
NEW YORK – Genesis Media, the industry’s first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced Adaptive Formats, a new framework...
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Intalytics and Cuebiq Form Mobile Data Partnership
Powered by Cuebiq’s data, Intalytics provides retailers with a new, unique and powerful predictive analytics solution NEW YORK, NY – Intalytics, a predictive analytics firm, and Cuebiq, a location...
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AdTheorent Wins Third Data and Marketing Association (DMA) Innovation Award
Company’s Machine Learning-Powered Predictive Advertising Platform Selected as Most Innovative Platform in Media NEW YORK – AdTheorent, Inc., an advertising technology company using data, predictive...
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AdTheorent Launches “Cost Per Incremental Visit” Ad-Pricing Model
Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations NEW YORK – AdTheorent,...
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Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments
Solution solves long-term industry problem of effectively targeting business decision makers REDMOND, Wash. – Versium, a leading AI predictive analytics technology company, announced a new partnership...
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Genesis Media Announces Content Channels Setting a New Standard for the...
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More NEW YORK – Genesis Media,...
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Genesis Media Unveils Adaptive Formats for Unparalleled Levels of Viewability
NEW YORK – Genesis Media, the industry’s first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced Adaptive Formats, a new framework...
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Intalytics and Cuebiq Form Mobile Data Partnership
Powered by Cuebiq’s data, Intalytics provides retailers with a new, unique and powerful predictive analytics solution NEW YORK, NY – Intalytics, a predictive analytics firm, and Cuebiq, a location...
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AdTheorent Wins Third Data and Marketing Association (DMA) Innovation Award
Company’s Machine Learning-Powered Predictive Advertising Platform Selected as Most Innovative Platform in Media NEW YORK – AdTheorent, Inc., an advertising technology company using data, predictive...
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AdTheorent Launches “Cost Per Incremental Visit” Ad-Pricing Model
Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations NEW YORK – AdTheorent,...
View ArticleClik here to view.
Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments
Solution solves long-term industry problem of effectively targeting business decision makers REDMOND, Wash. – Versium, a leading AI predictive analytics technology company, announced a new partnership...
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